POSITIONING A LEADER FOR GENERATION Z.

Full Picture has executed a 360 degree plan that positions Kylie Jenner as the creative force behind her highly successful cosmetics brand and as a thought leader for young, modern entrepreneurs and philanthropists. 

Our primary focus is on big picture strategy for the brand, relationship building for Kylie, strategic advisement and day-to-day public relations.

We have positioned Kylie as a leader for Generation Z and anchored her Kylie Cosmetics brand not only as a disrupter within industry but in the corporate social impact space as a purpose-driven company. We have accelerated Kylie Cosmetics’ philanthropic efforts by aligning Kylie and her company with organizations that authentically demonstrate brand parity and create new revenue streams by igniting ancillary opportunities.