ARIEL NATHANSON
Executive Vice President, Executive + Brand Strategy
Ariel helps companies, organizations, founders, and executives accelerate growth through strategic activations, newsworthy partnerships, and alignment with mission-driven leaders and celebrities. Full Picture’s Executive + Brand Strategy clients include Abel Tesfaye, Jennifer Lopez, PEAK6, Anastasia Beverly Hills, SharkNinja, UPSIDE, CNBC, and Monique Rodriguez/MIELLE Organics. Ariel specializes in mission-driven initiatives that give back while making global news, such as Google's partnership with The Equal Justice Initiative and Andra Day that reimagined Billie Holiday's original protest anthem, Strange Fruit, and MAKERS’ musical activism collaboration with Let Girls Learn, First Lady Michelle Obama’s initiative to support global girls education. Ariel also works closely with start-up Founders who want to add strategic partners and celebrity investors to their capital tables. Prior to joining Full Picture in 2011, Ariel worked in artist relations for Art + Culture Editions, a contemporary art e-commerce marketplace, which has since been acquired by Artspace. Ariel is on the Advisory Board of Maude, a modern sexual wellness company, and is a Founding Committee Member of the Public Art Fund Spring Gala. Ariel graduated with honors from the University of Michigan and lives in New York.